Advertising and Marketing Communications

In this program, you explore the dynamic advertising and marketing communications industry. You gain knowledge in both theoretical and applied aspects of progressive marketing communications and acquire the industry techniques to perform the advertising/communications functions businesses require to compete in traditional and digital marketing environments. You study industry-focused courses, including social media marketing, media planning and buying, integrated marketing and communications, professional presentation skills, sales, graphic design, and digital video and content creation. Opportunities for work-integrated learning offer practical, hands-on experience with Treefort, Georgian’s in-house ad agency, where you apply knowledge and skills to develop client-based projects. — Georgian College