Bachelor of Commerce in Marketing

This marketing degree teaches and applies theory in real-world contexts. In the first two years, you develop core business knowledge such as finance, economics, human resources, law and operations and project management. You will develop a thorough understanding of how a business works, and how marketing integrates with various business units to strengthen the company as a whole. Building on this foundation, you develop and apply marketing strategies and tactics to make data-informed recommendations for marketing plans. Contemporary and emerging technologies are evaluated and utilized, including social media, mobile apps and websites, to build brands in local and global markets. Digital technology, business, and marketing theories are integrated, taking into account international considerations to design and implement innovative marketing plans while respecting ethical issues such as privacy and security. In the third and fourth years, you begin networking and career development through three co-op placements and real-world industry projects. A combination of case study methodology, experiential learning, and team and project-based work provides opportunities to apply your learning in collaboration with industry professionals.