Bachelor of Business Administration – Marketing Concentration

The BBA degree with Marketing concentration prepares you to excel in high-demand business marketing careers. The BBA with Marketing concentration includes a sequence of courses that allows you to build skills and master competencies in a variety of marketing areas, including digital marketing, sales, marketing communications, and corporate social responsibility and the non-profit sector.

You’ll also make connections between classroom learning and the world of work through industry engagement, formal presentations, group projects, case studies, and/or cooperative work placement.

Students taking the BBA with a Marketing concentration can expect to integrate their marketing knowledge to support different organizational and multi-disciplinary goals in Canadian and international organizations. — NAIT