Business Administration Diploma – Integrated Marketing Communications Major

Embrace an exciting career as a marketing professional by learning the creative and technical skills needed for the production and management of marketing and communication content. This major focuses on the evolving digital space where learners use a variety of digital and social media tools, analyze data, create and implement marketing strategies, coordinate and maintain projects, create cohesive and compelling brand messages, and develop skills in client relationship management. Graduates develop an integrated marketing and communications approach that effectively plans, implements, monitors, and evaluates an organization’s brand and promotional activities.