Communications – Media Relations

Behind the scenes of most news are the media relations people who work with journalists to bring these stories to light. In this specialization you will learn to keep your finger on the pulse of the media to pitch stories that help build brand credibility and reputation. Develop a critical eye towards what you see in the news as you discover a better understanding of how it’s created and consumed, and develop the foundation for a successful career in media relations, agency work, and public relations.